The Challenge
Creation and development of the Fisiofocus Brand Book. A complete redesign from visual conceptualization to narrative, tone of voice, aesthetics, and functionality. Always aiming for clear and effective communication with both students and faculty.
Creation of a coherent and versatile graphic universe, based on the concept “We focus”
Prototype
Development of an interactive prototype in Figma for later implementation, including user testing with real users to validate improvements in both UI and UX.